{"id":4403,"date":"2022-11-09T10:45:26","date_gmt":"2022-11-09T09:45:26","guid":{"rendered":"https:\/\/vscr.at\/?p=4403"},"modified":"2022-11-09T10:52:22","modified_gmt":"2022-11-09T09:52:22","slug":"market-access-mix-and-co-value-creation","status":"publish","type":"post","link":"https:\/\/vscr.at\/en\/market-access-mix-and-co-value-creation\/","title":{"rendered":"MARKET ACCESS MIX and Co-Value Creation"},"content":{"rendered":"<p><strong>VSCR\u00b4s 2 days basic capabilities and training program for MARKET Access and Key Account Management<\/strong><\/p>\n<p><strong>KEY Speaker: Prof. Lieven Annemans 16-17 January 2023<\/strong><\/p>\n<p>Value co-creation via Market Access and Key Account Management can be obtained via the use of five ad hoc \u201clevers\u201d: product performance; economic impact; institutional relationship; commercial organization; and communication which facilitate and promote the introduction, adoption and use of the product in the market and co-create value among the different stakeholders involved in the process. (Journal of Business &amp; Industrial Marketing, Volume 36, Iss. 13 (2021):199\u2013209)<\/p>\n<p>See figure enclosed.<\/p>\n<p>Thus, VSCR recommends a 2 days basic capabilities and training program<\/p>\n<p>Target population: Key account managers, Medical, Regulatory, Product specialists, Country managers, Regional Sales managers, Medical science liaisons<\/p>\n<p>For more information, please contact <a href=\"mailto:office@vscr.at\">office@vscr.at<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>VSCR\u00b4s 2 days basic capabilities and training program for MARKET Access and Key Account Management KEY Speaker: Prof. Lieven Annemans 16-17 January 2023 Value co-creation via Market Access and Key Account Management can be obtained via the use of five ad hoc \u201clevers\u201d: product performance; economic impact; institutional relationship; commercial organization; and communication which facilitate<a class=\"excerpt-read-more\" href=\"https:\/\/vscr.at\/en\/market-access-mix-and-co-value-creation\/\" title=\"ReadMARKET ACCESS MIX and Co-Value Creation\">&#8230; Read more &raquo;<\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4403","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/vscr.at\/en\/wp-json\/wp\/v2\/posts\/4403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vscr.at\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vscr.at\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vscr.at\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/vscr.at\/en\/wp-json\/wp\/v2\/comments?post=4403"}],"version-history":[{"count":3,"href":"https:\/\/vscr.at\/en\/wp-json\/wp\/v2\/posts\/4403\/revisions"}],"predecessor-version":[{"id":4409,"href":"https:\/\/vscr.at\/en\/wp-json\/wp\/v2\/posts\/4403\/revisions\/4409"}],"wp:attachment":[{"href":"https:\/\/vscr.at\/en\/wp-json\/wp\/v2\/media?parent=4403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vscr.at\/en\/wp-json\/wp\/v2\/categories?post=4403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vscr.at\/en\/wp-json\/wp\/v2\/tags?post=4403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}